The Future Of The Outdoors Starts Here, With You.

Knowledge Is Power

  • The Future Of Michigans Inland Walleye

    Most anglers probably already know that the Michigan DNR rears walleye and stocks them in inland lakes every year. However, what you may not know i...
  • The Arctic Grayling Research Initiative

    Thanks to the work and dedication of the MDNR, the Tittle River Band of Ottawa Indians
  • Conservation Efforts, Rain Forest Alliance & Fair Trade

    When we started this company our focus was on roasting great gourmet coffee with an outdoor related theme that leans towards fly fishing. As we hav...
  • Coffee Highlight: Sumatra Permata Gayo

    Region: Sumatra, Indonesia Elevation: 3,937 - 5,249 feet above sea level.  Cooperative: Permata Gayo Processing: Semi-Washed, Wet Hu...
  • Au Sable River Canoe Trip

    This is a great time of year to plan a Michigan, summer canoe trip. If you are up for a little adventure with some excellent fly fishing opportunit...
  • Jetboil & The Coffee Rocket

    The GSI Coffee Rocket is a drip coffee filter that is small and light enough to take along with the Jetboil coffee press which by itself makes deli...
  • Coffee Preparation 101

    A general guideline for coffee preparation: 1-2 tablespoons of coffee per 237ml of water. Which is about 1 measuring cup, not a coffee cup. You s...
  • The Rain Forest Alliance

    When it comes to coffee, most people do not realize what goes into growing, harvesting and processing coffee beans. There are several moving parts ...